Spending time on driving traffic to your Internet Home Business is a waste of time if you do not have this crucial element in place.
Everyone reading this has at least one Internet Home Business, many of us have a few, some of us have lots. I wonder how many of us are missing a crucial piece of the puzzle in our sites that make all of the time and effort we spend on getting people to our sites a waste of time?
First, let’s look at a few harsh realities of doing business on the Internet. The first reality is this: out of a hundred people who own an Internet Home Business, less than 2% of them will be successful. That is a scary statistic to be sure. Less than 2 % is a figure that we all need to put up on our bathroom mirrors and look at every day. One of the reasons this figure is so low, compared to the success rating in the real world of anywhere from 12 % to 15 %, depending on whose statistics you use, is the nature of where we do business; on the Internet.
The problem of doing business on the Internet and owning an Internet Home Business is this; we all operate in a big deep black hole. No one knows we exist unless we tell them, again and again. Setting up shop on the Internet is almost the same thing as setting up shop in our basements. We could live on the side of a busy highway, thousands of people could be driving by our houses daily, and all that traffic is wasted because we are operating in our basements and no one knows we exist. Kind of like our sites on the Internet.
We have a multi-fold problem; we need a way to get people, traffic to know where we are, that we do exist. Then we need to get them to visit our site. And then after all of that, we actually need to get them to do whatever it is we want them to do when they eventually get to our site. That sentence contains the contents of a small book, let alone a short article. I want to make one point, out of that potential small book. My point is this: we are all wasting our time if, when they come to our sites, there is nothing there.
95% of the Internet Home Business sites out there have less than 5 pages of content. I wonder what the owners of these sites are thinking when they put these sites up. When I think of 5 pages of content or less, the first thing I think of is that this site is not a business; it is more of a hobby. If that is the case, that is great. The problem exists when these site owners are thinking and acting as if they have a real business on their hands. I do not want to be the one to burst their dreams, but 5 pages of content are not going to do it.
Is there a magic number that says, when you cross this threshold, you stop being a hobby and you actually have an Internet Home Business, with the focus on the business part? If there is, I am not aware of one. My point is this, when people visit your site, there has to be some meat on the bones; there has to be a reason for them to stay, and most importantly, there has to be a reason for them to come back. We are talking about original content here. Original content is KING on the Internet.
If you want your business to succeed, you need original content on your site, without it, your chances of success are slim to none. Original content is content that you created or had created for you, that appears nowhere else on the Internet. I will get into the search engine ramifications of this later, but the source and the originality of the content are very important. People and search engines both like to see and read something that appears nowhere except on your site.
I hope this has triggered you to take a second look at your site and to reevaluate the amount and the originality of your content. Have a great day.